An excellent way to keep an open line of communication with your customers is to address the holiday season by sending a Christmas letter or card to them. This gives your business the chance to thank the customers for their patronage all year and even offer them a special holiday reminder or purchasing offer.
Wish customers a happy holiday season in the first paragraph. Remind them to take a little time to enjoy the season by spending time with their family and friends.
Tell them how much you have appreciated their business through the year. If they made a particularly unique purchase, reference the item and say you hope they are still enjoying it. This works well for a large furniture purchase, a car purchase or the sale of a new home.
Remind the customers that you are there for them and would be happy to help them in the future. Provide easy ways to contact the business such as a direct phone line or email address of the person they would be working with.
Wrap up the letter by letting them know how the business did this year. Just a few quick lines about how they helped make the company successful would be appreciated.
Remind the customers of any last-minute offers they shouldn't miss. Don't make the letter seem like an advertisement, but remind them of dates, sales ending or a one-time holiday event. If they need to place an order by a certain date for the holidays, mention it in the letter as a courtesy.
Print the letter on seasonal letterhead paper. Mail the letters a few weeks before the holiday so customers can still get in on last-minute offers. When they receive the letter, they will be thinking of your business and may make a purchase because you reminded them.
Include a small gift from the company to the customer in the holiday letter. Small refrigerator magnets with your business details are easy to mail. A pre-printed pen, small sticky note pad or bookmark also make great holiday gifts for your customers. Your local print and copy store can give you ideas on mass-produced products that can be imprinted with your business logo and details.
Angela Tague writes marketing content and journalistic pieces for major brands including Bounty, The Nest, Lowe's Home Improvement and Hidden Valley. She also provides feature content to newspapers and writes health and beauty blogs for Daily Glow, Everyday Health and Walgreens. Tague graduated from the University of Iowa with a bachelor's degree in journalism and mass communications in 1999.