Fund-raising is a necessary evil in many organizations. While the task of raising funds is one that requires an extensive amount of effort, the money raised during these drives is often necessary for an organization’s survival or its support of worthy initiatives. To make your fund-raiser a more profitable one, dedicate time to the planning portion of the process and increase the chances that your fund-raiser is successful from the start.
Select a worthy cause. When individuals consider participating in a fund-raiser or buying the goods or services sold at such an event, they often take some time to consider the cause. Make the cause as worthy as possible by highlighting its important aspects. Encourage volunteers working the fund-raiser to mention these points to prove the cause’s worthiness.
Decide upon a fund-raiser type. Consider the season as well as the organization’s past track record with fund-raisers. If planning a seasonal fund-raiser, such as a pumpkin sale during the weeks before Halloween or a mulch sale in the spring, you may experience more success. Similarly, if you plan a fund-raiser type with which your organization has previously experienced success, you improve your chances of success again.
Gather workers. While you can have a solo-manned fund-raiser, doing so makes the task significantly more difficult than it needs to be. Instead of taking the work all upon yourself, elicit the help of others to divide some of the fund-raising tasks and likely get them done more efficiently.
Set a goal. Setting a goal before you begin your fund-raiser gives volunteers something towards which to work. While a lofty goal isn't a bad idea, it is wise to consider the amounts previously generated during fund-raising efforts and use these amounts to make the goal a realistic one.
Prepare a plan for tracking the fund-raiser’s success. As you move through the fund-raising process, stay on top of how it is going. Arrange times for volunteers to check in or create checkpoints at which volunteers must turn in sales records.
Arrange a meeting to launch the fund-raiser. Gather volunteers and hold a meeting designed to create excitement. At this meeting, provide volunteers with all of the information they need to successfully participate in the fund-raiser and try to get them excited about the organization’s moneymaking opportunity, potentially increasing devotion to the task.