How to Create an Email Newsletter. Use your email program to send out your company newsletter. Email is a great way to reach many people at once. Create a newsletter full of useful information and send it to people on your mailing list. Follow these steps to create an email newsletter.
Write your newsletter title and website name at the top of the page. Follow this with bold headings and short informative paragraphs. Use bulleted lists so readers can scan the pages quickly for information. Provide links to other pages or other sites for readers who want more information.
Personalize the newsletter by using a friendly, conversational tone. Include your photo and your name. Know your audience well.
Keep the newsletter short, clear and to the point. Make sure your newsletter is informative yet easy to read. Provide up-to-date information.
Offer something to customers to keep them reading your newsletter. You might include job leads, product information, referrals or how-to articles. Include sections like News, Tips, How to and Job Leads.
Use Microsoft Word or Publisher to create your newsletter. You can use templates or create your own format. Copy them into the body of your email. Use plain text email or use an online newsletter service.
Include an unsubscribe link at the bottom or your newsletter. Remind subscribers that they can unsubscribe at any time and that you are only sending the newsletter because it was requested.
Use a list manager or merge tool to send out many emails at once. Send the newsletter to customers regularly. The newsletter arrives in their inbox but it is not like advertising because the customer subscribed to your newsletter.
Use a consistent format for each issue.