You can inject an element of fun into your marketing without having to spend a lot of money. With a little creativity and ingenuity you can create a successful campaign that will garner exceptional results on a tiny budget.
Throw a Party
Parties are a fun way to spotlight your product on a tight budget. Choose a time of day when the majority of your customers will be visiting. Decorate the office according to your theme. Serve refreshments, even a cake, to make the occasion more festive. During the party celebrate your featured product or service and have employees ready to answer questions or make sales.
For example, your bank could throw a party celebrating the launch of a new checking account. If you hold the party in the summer, you could create a summertime beach theme. Decorate the branch with beach towels, sunglasses, suntan lotion and big, fake palm trees. You can find inexpensive and fun party decorations at Oriental Trading in a wide variety of themes (see Resources).
Hold a Sales Blitz
Your employees are one of your best marketing tools. Hold a lively sales blitz one afternoon and ask employees to hit as many customer offices as possible.
Provide employees with special flyers, coupons or brochures to drop off. Be sure everyone has a combination of cold and warm leads to visit. Give them two or three hours in the afternoon to complete the blitz.
To make the blitz fun and interesting, have a contest. Offer a gift certificate or cash to the employee who makes the most sales during the event.
A treasure hunt in your office can be a blast. And you don’t have to spend a tremendous amount of money making it fun.
Decorate your office to resemble a desert island. Hide clues throughout the office. You could even ask employees to dress up like pirates. Display a large treasure chest overflowing with pretend jewels in your main lobby.
Provide customers with a treasure hunt map and spaces to write in answers. Tie your final clue to the product or service you want to promote. Provide a small trinket, toy or even a product discount for customers who complete the hunt.
Gina Ragusa has made a career out of writing for the past 15 years, with an emphasis on financial institution writing. Ragusa has written for Consumer Lending News, Deposit and Loan Growth Strategies and Community Bank President. She earned her Bachelor of Arts from Michigan State University.