Types of communication can be separated into two main categories, oral and written. Written communication can be trickier to effectively use because written communication tools lack reinforcing elements, like facial expressions and tone of voice. Effective written communication requires an understanding of different written communication tools and what tool is best for a given situation.

Brochures and Flyers

Brochures and flyers work well to reach large audiences, making them ideal for marketing campaigns. Thanks to technology, brochures and flyers can be used by individuals with tight budgets because they can create and print their own documents. For individuals with larger budgets, having their brochures and flyers printed by professionals can be a more attractive option.

Press Releases

Press releases, used to make announcements, should contain the five Ws (who, what, where, when, why). Press releases can vary in purpose, from announcing a promotion to revealing a new business partnership.


According to Reference for Business, an informational resource for businesses, email is a common type of written communication used in the workplace. Email has become popular for convenience reasons. Emails don’t take long to write, allowing businesses to use their time more efficiently. Important aspects of email messages include grammar and spelling. Poor grammar and misspellings can come across as unprofessional.


Websites work well as mediums for customer support. Unlike in-store help or customer support hotlines, websites are available for customer access 24 hours a day, seven days a week. If a customer has a question, all she has to do is go online to the company website and find her answer. One element that is beneficial to post on a company website is a frequently asked questions page.