Using a suggestion box can help a company’s owners and upper management get a better vision of how their business is perceived. For example, if the same suggestion appears several times, it highlights an area where changes might be made. But a suggestion box only works if people use it. By being creative and providing incentives for suggestions, a company can ensure that the suggestion box is full.
Physical Suggestion Box
Place a physical suggestion box in a highly visible area in an office or a retail location. Show that you appreciate the suggestions by offering an incentive to people who put their ideas in the box. For example, you could thank customers who make an anonymous suggestion at a retail store by giving them a discount coupon for a future purchase. If employees submit signed suggestions, you could offer a monthly prize, such as a restaurant gift card, to the employee with the most valuable suggestion.
Keep up with the times by creating a suggestion box email address. Let your customers know about the suggestion box by printing the email address on the bottom of receipts. You could say, for example: "We’d love to hear from you! Please email any suggestions, comments or concerns to the following address." You also could email a thank-you coupon to customers who send an email suggestion. An email suggestion box also works well for employees, especially if they don't want to be seen putting a suggestion into a physical box.
Create a link on your company’s web page to allow people to send suggestions or feedback on products and services. Ask them to identify the product or give the date of the service, so that you know they are legitimate customers.
After customers purchase your product or service, follow up with a survey to ask them what they thought about the experience. You can conduct the survey via phone call or a web link printed on the receipt. Gather customer responses shortly after the purchase, so the experience is fresh in the customer's mind. You could offer a coupon or other incentive for completing the survey.
- suggestion box image by Jake Hellbach from Fotolia.com