Selling fashion jewelry, also termed costume jewelry, can be a lucrative venture for individuals with savvy sales skills and an eye for fashion. Careful planning and evaluating your start-up costs is essential in getting your business launched. Capital requirements depend on numerous factors including how much and what type of jewelry pieces to obtain for your initial inventory investment. Another consideration that affects your capital outlay is how and where you will market your jewelry.

Online Storefront

If you decide to sell fashion jewelry online, your start-up costs will involve a secure website with shopping carts options and hosting fees. Keeping your site running around the clock may also require technical support. Credit-card processing for online purchases involves fees to merchants who provide this service. Once a customer purchases jewelry online, your shipping duties begin. Charging clients for shipping costs is an acceptable way to do business. Consider the time involved in packaging and delivering shipments to your transport carrier as part of your overhead costs. Making your pieces eye-catching and alluring online can be challenging. You'll need a quality digital camera. Hiring a professional photographer is another option. Professional fees add to your start-up price tag.

Home Based Party Sales

One way to minimize start-up costs and eliminate some of the pre-planning and launch activities is to partner with a direct sales company. Retailers like Silpada Designs, Cookie Lee and Lia Sophia offer one-time membership rates that include a starter kit of pieces. These turnkey companies provide sales training, business tools, contests, incentives and mentoring. You build your fashion jewelry business by having friends and family host in-home sales parties. The hostess earns free jewelry and you earn commission based on the total amount of pieces sold. Initial start-up packages begin at under $200.

Designing Fashion Jewelry

If you are creative and enjoy working with beads and wire wrapping, you may wish to build your inventory by creating your own jewelry line. Your start-up costs include raw materials such as wire, beads, stones, clasps and various other components used by jewelry artisans. Plan to purchase or build a workbench, and invest in the proper tools such as pliers, files, wire cutters and specialty hammers for distressing metal. A tabletop vise and an anvil are also tools of the trade. Think about investing in advanced courses that will help you create specialty pieces that have a higher price tag and an increased profit margin. Once you have created a starting inventory, you can sell your jewelry online or by consignment at specialty boutiques.


Starting a business means acquiring the proper licensing. If you are working out of your home, you may need a business license. Check with your local municipality to acquire the proper permit. Sales tax is another consideration. If you intend to sell your jewelry in more than one state, research all sales tax requirements. Obtaining a fictitious name for your business is another expense to include in your start-up cost analysis.