Well-publicized craft and trade shows or festivals often attract visitors from far and wide. Vendors selling their wares need booths that are as attractive and distinctive as possible in order to draw visitors in. For vendors, the end goal is to turn booth visitors into buyers, and the first steps toward that goal are to attain visibility and to present an attractive display. As visitors approach the booth, an eye-catching setup aids in drawing them in for a closer look.
Items you will need
- Display tables
- Retail tabletop displays or boxes
- Novelty items
- Products to market
Cover the display tables with cloths that go all the way to the floor. This gives the booth a more professional look and is a good way to hide boxes, bags, electrical cords and other items that should not be on display.
Use color to spruce up the booth. Group items by color or arrange by complementary colors. Choose attractive colors for the tablecloths and easy-to-read, eye-catching fonts for your signs. Display a large, professional-looking sign or banner with your company name so that shoppers remember your booth and brand.
Display items at different heights or add vertical displays. Items displayed at varying heights provide visual interest. Set up retail tabletop fixtures, or for a less expensive option, use cardboard boxes covered in fabric. Vertical displays are easier to see from a distance as opposed to products placed directly on tables.
Personalize your booth. Many large shows have a standard theme; for example, all booths may be the same color and size. Personalizing your booth with items such as real or artificial flowers, small balloons or colorful novelty items distinguishes it from others and provides an inviting look and feel.
Fill the table with your products, but space items neatly. A table with too few items looks sparse and unprofessional. An overcrowded table creates visual clutter, which may discourage visitors from browsing.
Replace items as they sell to maintain a professional appearance and show potential customers that they have options. If you have limited inventory, rearrange unsold items into smaller groups or containers. The table should appear as full to latecomers as it does to early birds.
Set up your tables at home before the day of the event. This allows you to make last-minute changes and to get an idea of how much time it will take to set up and break down your display.
- Sarah Vantassel/Demand Media