Store Layout Definition

by Jennifer VanBaren - Updated September 26, 2017
A store layout is the design of a store strategically laid out to optimize sales.

A store layout is the design in which a store’s interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for consumers.


A store’s layout displays the overall image of the store and creates the perception that customers have about the store’s environment. The image of the store not only attracts customers, but it also causes them to purchase goods while shopping there.


Designing a store layout includes deciding the best methods of presenting goods to the customer. Goods are presented either on shelving units, hanging from something, on pegboard, stacked or placed on dump tables. The methods determined are designed to optimize sales volumes.

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Utilizing Space

People designing the layout of a store try to utilize the space they have in the most efficient manner. This includes the ability to display as many goods as possible, avoid shrinkage and stimulate customers to make purchases. This also includes allocating enough space for storage purposes.

About the Author

Jennifer VanBaren started her professional online writing career in 2010. She taught college-level accounting, math and business classes for five years. Her writing highlights include publishing articles about music, business, gardening and home organization. She holds a Bachelor of Science in accounting and finance from St. Joseph's College in Rensselaer, Ind.

Photo Credits

  • grocery store image by robert mobley from
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