How to Put a MLS Listing on a Real Estate Agent's Page or Website

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Putting a home on a Multiple Listing Service (MLS) system is the most important thing every real estate agent does. The second most important thing should be advertising the listing on their website. If an agent’s website is custom-made by a Web developer, sometimes having MLS listings fed to that site can be costly. However, agents may have a page or website that is linked to a major real estate company such as RE/MAX, Century21 or Ebby Halliday Realtors, in which case the listing feeds are free.

Contact your Local Association of Realtors. The IT (information technology) department will be the best source in finding out what to do in getting listings on a website. Whether an agent is working on their personal website or a Web developer, this department will provide HTML code that can be inserted in the website or can at least point people in the right direction as far as where to go to get the information.

Visit the website for your Local Association of Realtors. These websites generally have a plethora of information for Realtors. For example, the Collin County Association of Realtors website has a link specifically for “Member Services and MLS.” This site also has contact information for the IT department.

Visit the local MLS website. For example, on the homepage of the North Texas Real Estate Information System website there is a link that says “Options for Public Display of NTREIS MLS on web site.” This link leads to specific instructions on how to do this.

Contact your Web developer. If you have a personal website, once you have the HTML code for the MLS entry, the Web developer will be able to insert the HTML code into your website. Once added, the listings will automatically be updated as listing statuses change (sold, pending, active option, etc.).

Visit Realtor.com. This website offers MLS searches for all states. Find the right state and copy the link for the MLS you're interested in. The link will then need to be added to a website as HTML.

Tips

  • MLS feeds from your local Realtor association are not easily “customized” to match a personal website.

    It can be a very expensive process to match a feed to a website unless it is on an agent's page with a major real estate company such as RE/MAX.

    An Internet Data Exchange (IDX) is not the same as an MLS. It is very similar, though there are more features.

References

Resources

About the Author

Michelle Hooper began writing professionally in 2006 as a Commercial Real Estate Reporter. She wrote for Crittenden Publishing, Inc. covering markets all over the United States, observing investment strategies of pension funds and financial advisers. In 2008 she published a book, “Online Investing: Everything You Need to Know Explained Simply,” with Atlantic Publishing Company. Hooper has a bachelor's degree in communications from Mesa State.

Photo Credits

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