While it may seem like the bulk of communication is done online, such as with websites, blog posts and email, hard-copy marketing still can have an impact. Enhance your marketing strategy by advertising with flyers in addition to postcards and letters. Flyers contain information about your business on a one page, standard-size paper. They may be filled with new product details, sales alerts, recruitment notices and other information your mailing list may be interested in. Distribute flyers by mailing them, posting them on community boards or handing them out at events to take your marketing to the next level.
Items you will need
- Microsoft Word
- Windows Paint
- Microsoft Publisher
Open Microsoft Word and click the “File” tab at the top of the screen. Select “New.” Click the “Flyers” button on the “Available Templates” screen. Double-click the “Marketing Flyers” folder icon. Scroll through the flyer templates and double-click one to open it in a new Word window.
Highlight the placeholder headline on the flyer and type directly over it with your own words. Type over the text boxes to add product information, contact details, news and hot industry tips.
Highlight the new text. Click the “Home” tab at the top of the screen. Change the text’s appearance to go with your choices for font or color in the “Font” section of the ribbon/toolbar.
Click once on a graphic or photo on the flyer. Press the “Delete” key. Click the “Insert” tab at the top of the screen. Select “Clip Art.” Enter a word or phrase related to the marketing action into the “Search for” box. Click “Go,” scroll through the results and double-click a graphic to add it to the flyer.
Click the “File” tab. Select “Save As.” Type a name for the flyer and save it to the computer.
Open Paint, click the Paint button and select “Properties.” Type “8.5” into the “Width” box and “11” into the “Height” box. Select “Inches” and click the “OK” button.
Choose a colored box from the “Colors” section of the toolbar. Click the “A” icon in the “Tools” section. Click the top of the flyer. Select a font and text size.
Type the flyer headline, such as “All Denim 50% Off This Saturday!” Move your cursor down on the flyer and click again. Change paint colors and text size, if desired. Type additional information, such as a website or the line “Bring this flyer for an additional discount.”
Select a new paint color. Click the “Fill with color” tool, which looks like a spilling paint can. Click anywhere on the white space of the flyer, giving it a background color. Skip this step if you are printing on color copy paper.
Click the "Paint" button and select “Save As.” Name the flyer and save it to the computer.
Open Publisher and click the “Flyers” button under the “More Templates” section of the “Available Templates” screen. Double-click a marketing flyer template or double-click the “All Marketing” folder, scroll through the templates and double-click an option. The flyer opens the Publisher workspace.
Click once on the picture or photo included with the flyer. Press the “Delete” key to remove it. Click the “Insert” tab and select “Clip Art.” Search for a term related to the marketing strategy, such as “cars,” and double-click the graphic to add it to the flyer. Repeat to add more graphics.
Click into the headline box on the flyer and the text becomes highlighted. Type over the headline with the new message, such as “All 2010 Models Now on Sale!”
Type over the additional text boxes with marketing information, such as pricing, terms, sale dates and contact details.
Click the “File” tab, select “Save As,” give the flyer a name and save the file to the computer.