Anyone can beat on a percussion instrument, but not everyone should consider owning a drum shop. An interest in, or skill playing percussion instruments is an obvious qualification for not the most obvious of business start-up ideas. Acquiring an inventory of percussion instruments will require considerable investment, one that you may have to sit on until your operation gets going.
The number of competitors in your area may be key to your success or failure. If you think the area can use another drum shop, stop by your potential competitors to see how they operate.
Learn how to play the drums. If you plan to be a managerial presence in your drum store, you must equip yourself with the knowledge necessary to educate your employees and answer customer questions. Take drum lessons, purchase self-teaching practice booklets and join online communities to get tips and learn tricks to playing the drums.
Research the various brand names and types of drums. Some carry a hefty price tag. Learn different percussion setups and the kinds of drums needed to play different styles of music. A country music drummer will need a cowbell on his kit and a jazz drummer various sizes of symbols.
Decide if you will sell only drums or if you will offer musical instruments from the entire percussion family. You should also determine if you will offer student instruments and/or professional drums. Keep in mind that professional drums are more expensive than their student counterparts; therefore, they may be harder to move out of the front door.
Seek startup funds for your drum store by applying for a small business loan. You will more than likely need collateral, which poses a problem for some potential business owners. If a bank loan is not a viable option, apply for a private or federal small business grant. Your local Chamber of Commerce can help future entrepreneurs find the resources they need.
Speak with family and friends about your plans to open a drum store. Tell them about your business plan. Give them pictures of the drums you plan to sell. This may peak someone’s interest in your drum store and land you a potential investor.
Create a business plan that highlights all of the important information regarding your drum business. Be sure to include information such as the expected cash flow, possible profits and losses and monthly expenses like rent. For help designing a professional business plan, visit the U.S. Small Business Administration online.
Locate a facility that will be spacious enough to house your drums. A drummer cannot play any drum without drum sticks, so make sure your stock is complete. Consider selling gloves, drum stick carrying cases, drum covers and cleaning cloths.
Advertise your drum store buy renting a billboard, creating a website, passing out fliers or purchasing print ads. Be sure to include pertinent information such as your address, telephone number and store hours.
Your store's interior design should relate to the world of percussion. The layout of the store should be logical and inviting. Set up drum sets for potential buyers to play. Offer brochures and stock inexpensive items such as stickers and pictures at the cash register.
Rent, sell, or offer a layaway option to your customers. Providing varied financial options to your customers will help find a way to afford what you are selling.