The intention of a business proposal is to get customers to do business with you rather than another individual or company. To successfully accomplish this, you are going to have to answer any questions that they have before they ask them. Make sure your business proposal is not a page of things about you but rather about how you can meet the needs of your potential customer. These proposals can be sent via e-mail if you follow some simple tips on how to do so effectively.

Step 1.

Compose the business proposal in a Word document or other type of word processing program that you may have. Save it so you can include it as an attachment. Limit attachments to only one so your reader does not lose interest.

Step 2.

Let the reader know in the very first paragraph who you are and who you represent. Tell them how you came about extending this proposal to them. Mention any connections that you might have with them.

Step 3.

Hype the reader up about your business. Get them excited so they want to be part of your success. Tell them about great sales numbers, mention any new services or products that have been introduced or are going to be.

Step 4.

Tell them next what you have in mind and why you are sending the proposal to them. Tell them what you can do for them. Invite them to take action and become part of your success.

Step 5.

Include all contact information in the body of the e-mail so that you can show the legitimacy of your business.

Step 6.

Limit the body of your e-mail to no more than three paragraphs with a maximum of three sentences in each paragraph. Write no more than one page, and be concise. Also, be professional but not formal.


If you do not know the recipient of your e-mail business proposal, then avoid salutations because they might seem too formal. Write in words that speak right to the individual.


Send the e-mail to only the person for whom it is intended. In other words, do not send out mass mailings in an attempt to solicit customers.