How to Write a Proposal for Presentation

Project proposals are often presented in a report format in which a company will read the report to determine the right candidate for the project. However, proposals can also be in presentation format, if a group of people needs to be involved, such as a board of directors. Proposal presentations differ from written reports since you need to capture and maintain the audience's attention right from the start.

Read through the format and content requirements outlined in the proposal request, if applicable. According to IT Toolbox, the proposal requirements will often inform you of what is expected of you during the proposal presentation. It can often be found in each section of the proposal request.

Identify your main audience. According to Open Wetware, your audience members are experts in the field and often intelligent generalists, so you can leave out basic definitions of terms or ideas within the field.

Write a brief overview of the project for the presentation. According to Open Wetware, the overview should include some background of the project, a statement of the problem the proposal will aim to solve, the goal of the proposal and the predicted outcomes and social impact.

Write about the proposal itself. Identify the project or problem and outline each step for completing the assignment, according to Open Wetware. For example, if the project is to increase sales by 150 percent, the proposal should outline each step needed to meet that objective. It should also describe the methods that will be used to obtain the sales increase and what funds or resources you will need.

Complete a section that discusses the benefits of completing the project using your methods. To carry on the previous example of sales increase, benefits could include market exposure and potential project demands from customers. If the proposal is not totally convincing, pointing out additional benefits may peak the audience's interest.

Present a list of your achievements and experience in the area. You want to convince the audience that you are qualified for the assignment. Although the proposal can reflect your expertise in the topic, the audience may want to see your academic experience or workplace achievements.

Practice your presentation. Take deep breaths and read through the presentation. The better you know the content, the more prepared you appear.


  • According to IT Toolbox, find an element that can make your proposal stand out from others. Your presentation needs to be memorable.

    Check the presentation for spelling mistakes, grammatical errors and poor use of language. Mistakes reflect badly on you and can hurt your chances of winning the job.


About the Author

Based in Toronto, Mary Jane has been writing for online magazines and databases since 2002. Her articles have appeared on the Simon & Schuster website and she received an editor's choice award in 2009. She holds a Master of Arts in psychology of language use from the University of Copenhagen in Denmark.