Advertising is an important part of every business. Advertising helps potential customers learn about your business offerings. Businesses often advertise using methods such as billboards, classified ads, and more. However, individuals often overlook one effective form of advertising: Flyers. Flyers are one-page notices that you can use to sell products or relay messages. Flyers are simple and inexpensive to make, and anyone with a computer and printer can easily take advantage of flyers to sell products.
Open a word processing program on your computer by selecting the program and double-clicking the mouse. Use a program that allows formatting of text, such as Microsoft Word. If you do not have a word processor, you can download the free OpenOffice.org program online.
Create a blank page on the word processor by clicking the “File” option in the upper left-hand corner, and then “New.” Now you can begin typing information into your blank flyer template. Create a title that summarizes your flyer, and grabs the reader’s attention. For example, if you are selling puppies, write “Puppies for Sale.”
Add a picture to your flyer (optional). Take a picture of your product using a digital camera. Upload it to your computer by connecting your USB cable, and using your camera software program to save the picture to your computer files. Remember the file name you use. Next, insert the picture (preferably under the title), by clicking “Insert,” then “Pictures,” and “From File” in the word processor. This will open a small prompt on your computer, and you can select the picture on your computer by clicking on the file. Then click, “Insert.”
Add the sales information next under the title or picture. This should ideally be 1-2 paragraphs in length. Explain all relevant information about your product. Include details such as how many units you have for sale, colors, size, condition, and more. Use persuasive language to entice the reader, and point out all of the positive sales points. For example, if you are selling a product in new condition, write “Brand new condition.”
Add contact information on your flyer just under the sales area. Include all necessary contact information such as website address, business location, email address and phone number.
Format the document using the word processor. Format the title to be much larger than the other text by highlighting it with your cursor and choosing a font size of around 25-36. Next, format the picture by highlighting it with your cursor, and select the “center” button on the toolbar. Format the text area by highlighting it as well, and use a font size of 15-20. Choose a font style that is easy to read, such as Arial.
Save and print your file. Click “File," then "Save As,” and save the flyer after naming it. Then print the file by clicking “File,” and then “Print.” Print as many copies as you plan to distribute.
Distribute the flyers and post them on bulletin boards at local business colleges , music stores and coffee shops. You can hand them to people directly on busy streets or, in some locations, leave them in business entryways.
Consider using bright "neon" paper such as yellow, pink or orange to draw attention to your flyer. Also remember that some software programs have built-in templates for creating flyers, which makes the process simpler.
The United States Postal Services prohibits vendors from putting flyers in mailboxes. Always ask permission before hanging flyers on business bulletin boards.
- Two cute school girls with white sheet of paper image by Monika 3 Steps Ahead from Fotolia.com