How to Write a 90 Day Business Plan

by Contributing Writer; Updated September 26, 2017

A 90-day business plan has the same basic goal of all business plans -- to convey the economic viability of your business idea. But the shorter term perspective calls for some unique components.

Step 1

Explain the short-term nature of your 90-day business plan. For example, your business concept is based on a seasonal opportunity that your company can capitalize on but will need to hire extra temporary workers to execute the plan and capture the profits for this particular time frame.

Step 2

Outline your short-term business plan and concept. This includes a description of the business with marketing, finance and management subsections. For example, if you are testing the validity of a new business idea over the next 90 days, after stating the business description, lay out how you will market your idea. Create 90-day financial projections and summarize how your management team will function together to execute the plan.

Step 3

Present your market analysis demonstrating the profitable opportunity your business idea offers. Clearly show that you have a deep understanding of your market and how it presents growth opportunities. Identify your key competitors and how you plan to differentiate your business.

Step 4

Create the financial projections that includes revenues, expenses as well as a detailed cash-flow statement that your new business venture will generate.

Step 5

Demonstrate that you and your management team have the capability to successfully execute your 90-day business plan and produce profits. Provide in detail the relevant professional experience, skill and education for you and your management team.

Step 6

Package your 90-day business plan into a compelling form to sell your business concept. This includes adding a cover sheet, statement of purpose and table of contents. The most important characteristic, however, is its actual content. It is imperative for a short-term 90-day business plan, whether it is for a startup or testing the market with a new business idea, to stress the short term nature throughout the document. Make sure the business plan never loses sight of the 90-day time frame and is the major theme in the marketing, financial and management subsections.


  • Test your new business concept first.

    Have your business plan reviewed by your management team.