Garnier is the second-largest brand in the L'Oreal group, the world's largest cosmetics company. Garnier has a line of hair and skincare products sold around the world, including in the U.S. Founded in France in 1904 by Alfred Amour Garnier, the affordable beauty products are known for their natural ingredients.
Garnier Company Profile
Garnier parent company, L'Oreal, purchased the Garnier name in 1965 for an undisclosed amount (L'Oreal also owns the brands Maybelline New York, Redken, NYX Cosmetics, CeraVe, Atelier Cologne, The Body Shop, IT Cosmetics, Urban Decay and Clarisonic, among others). The Garnier brand continues its commitment to sustainable sourcing of ingredients and biodegradable packaging. The L'Oreal company, of which Garnier is part, has an estimated value of $153 billion.
Garnier was a pioneer in the home hair color market and continues to be an industry leader with lines that emphasize natural colors and soft, healthy hair. Skincare products include anti-aging serums, cleansers, makeup removers and products for sun protection.
Garnier has a long list of brands, including Fructis, Whole Blends, Nutrisse, Olia, SkinActive, Color Sensation and Express Retouch. The products use a variety of plant oils and extracts. Garnier incorporates into its products natural beauty aids that have been used by women worldwide for hundreds, even thousands, of years. The company's website touts the benefits of honey, for example, citing its use by ancient Greeks and Egyptians for its skin-healing properties. Other natural ingredients include almond, apple, argan, avocado, coconut, pomegranate and shea butter.
Garnier's Commitment to Social Responsibility
Under the motto "Beauty Responsibly", Garnier states its commitment to protecting the planet. To the extent possible, Garnier uses sustainably sourced ingredients in its products. Plastic bottles are made with 30% to 50% post-consumer recycled plastic, with a commitment in 2020 to begin using 100% post-consumer recycled plastic. The cardboard boxes used for Nutrisse hair color are made from sustainably sourced paper products and are 100% recyclable.
Beauty and personal care products account for one-third of the landfill waste in the U.S. Since 2001, Garnier has partnered with TerraCycle, a green company that specializes in recycling and making new products with waste. To date, Garnier has helped divert 11 million plastic bottles from landfills.
In 2018, the Garnier SkinActive line, manufactured in Franklin, New Jersey, received the Cradle to Cradle Certification SILVER recognition. The award was based on an evaluation of material health and reutilization, renewable energy, carbon management, water stewardship and social fairness practices at the manufacturing facility. William McDonough, one of the co-founders of the certification program, stated, "L'Oreal [as the parent company of Garnier] continues to set an example for how the beauty industry can make the world a better place."
Where to Buy Garnier Products
Garnier products can be purchased in-store and online through major drugstore and retail chains, including Walgreens, CVS, Sephora, Costco, BJ's Wholesale, Walmart and Target. Consumers can visit the GarnierUSA website for information about products and promotions. The site offers beauty tips and makes product recommendations based on specific user needs, such as controlling frizz or remedying dry skin. The skin and hair product lines offer consumers the opportunity for live chat Monday through Friday during regular business hours (Eastern Standard Time) to answer beauty questions.
By signing up for Garnier's free email newsletter, you'll receive coupons for discounts on various products.
Purchasing Garnier Products Wholesale
Salons and spas that want to purchase Garnier products may be able to do so through the wholesale outlet or distributor with whom they typically do business. You can contact L'Oreal USA directly by phone to locate a sales representative in your area that handles Garnier products.
Denise Dayton, M.S., M.Ed. is a freelance writer specializing in careers, education and technology. In addition to writing for corporate clients, she has published articles in Library Journal and The Searcher.