Connect with customers worldwide. Whether you are a photographer, graphic artist, painter or sculptor, you could be missing out on sales if you are not selling your art on the Internet. Signing up with a big online art site generally involves a very straight-forward process, but simply having your work online is not the end of the process. You need to generate business by directing customers to your work.
Take clear photos of your art. It is important that the pictures provide a realistic look at your work. Get focused shots, taken in natural lighting without glare or altered colors. If you are not confident in your photographic abilities, it can be worth it to hire a professional or ask a friend who knows what they are doing. Some websites come equipped with tools that allow you to show your work in scale or on different backgrounds to help potential customers envision how your work will look in their homes.
Write clear descriptions of your art, taking full advantage of SEO concepts. Each sentence should be easy to read and free of errors. Use keywords that art buyers would use to search for artwork online. Fill the description with as many different terms that relate to your piece as possible.
Use social networking to your advantage. Sign up for the main sites such as Facebook, Myspace and Flickr, and provide links back to the website. Frequently post photos of your artwork. Spend time networking with fellow artists, customers and friends. Make sure to add links in your storefront to your social networking sites.
Join online groups that would have members who might be interested in your work. For example, if you create horse paintings or sculptures, look into joining an equestrian group. When participating in forums, add a link to your storefront under your signature.
Frequently update your storefront. Some art marketplace sites have a blog connected to your storefront. Keep the content fresh and the headline current. Start building long-term relationships with your customers by emailing them periodically. This can be set up as a newsletter with a subscription box on your blog. Whenever you update, they will be notified by email.
Print business cards that include the web address of your artwork. Fliers or postcards are other options. These can be created on your home computer or ordered through a company that specializes in these products. Promoting your art offline can boost your online sales if you are diligent in passing out the printed materials to everyone you meet.
Take a good look at your checkout process. Be sure the company you signed up with provides a safe and secure online environment for customers. Clearly outline your particular shipping processes so customers know up front what to expect.
Answer email questions promptly in order to build a good rapport with your customers.
- painting on the wall image by Fotocie from Fotolia.com