Planning to work as a car show model? Then you might want to reach out to a modeling agency and keep an eye on your Facebook newsfeed. Depending on where you live, there might be dozens of modeling gigs for automotive trade shows and fairs in your area. You just need to know where to find them.
Car Show Model: Job Description
Go to any auto show and you'll see beautiful women posing next to the latest cars and smiling for the camera. Although auto show model jobs are not as popular as they used to be, this industry won't die anytime soon. Car manufacturers need models to market their products, and most models are seeking lucrative gigs. It's a win-win for both parties.
A car show model does more than just pose beside cars and interact with the guests at auto shows. These professionals often know more about cars than customers do. They work together with vehicle manufacturers, dealers and event planners to market the finest automobiles. Sometimes, they work as brand ambassadors and undergo extensive training to learn about the different types of cars and their features.
Women who choose this career path must have the ability to answer visitors' questions and inform them about the features and technical know-how of a given vehicle. Their role is to engage potential customers and attract them with their confident presentation. A warm smile isn't enough to succeed in this industry. You need self-confidence, strong interpersonal skills, presentation skills, technical knowledge and physical stamina.
Car show models typically start as fashion models. Some work with modeling agencies, while others apply directly to the jobs they're interested in. Formal educational credentials and certificates are rarely required.
If you choose to work with a modeling agency, you may be required to attend a modeling school as part of your contract. Or you can work independently and go to a modeling school to receive training in posing, walking and other relevant aspects. These classes can give you a competitive advantage in the job market and increase your chances of success.
The competition for auto show model jobs in New York and other big cities is tight. Modeling classes can help you stand out from the crowd and teach you valuable skills. Aspiring models may also take courses in fashion styling or creative arts and design. They can also work as interns for modeling agencies to gain experience.
A car show model can work independently or get employed by a modeling agency. Another option is to work with modeling agencies on a contract or project basis. The downside of being a freelancer is that you won't have a fixed income. Your earnings will depend on how much work you have booked.
This niche has received a lot of criticism lately. For example, the 2018 Geneva Motor Show barely had any models partly due to the #MeToo movement. Car manufacturers are trying to polish their image and stop using skin-flashing models to market their products.
Renault, for example, prefers hosts who already know a thing or two about cars. The company has actually attained gender parity at its booths at the 2018 Geneva Motor Show.
Years of Experience and Salary
Modeling jobs typically pay per hour or day. As you gain experience, you may increase your rates and apply to higher-paying gigs; the key is to build a strong portfolio, promote yourself and develop your brand. Building connections is paramount. If you work for a reputable modeling agency, they will promote you and invest in your image.
Experienced auto show models can expect to make around $1,000 per day. The rates are not set in stone, though; it all comes down to your experience and location as well as the size of the event. As an aspiring model, you can expect to make $225 to $1,000 a day. Experienced models work 10 to 15 shows a year, with a typical show lasting five to 24 days, reports the New York Post.
The Bureau of Labor Statistics (BLS) states that models have a median annual income of $23,770. That's about $11.43 per hour. As mentioned earlier, you can earn more or less depending on your skills, experience and location.
Job Growth Trend
More than 3,600 modeling jobs were available in 2018. Unfortunately, the demand for models is expected to drop about 6% between 2018 and 2028, according to the BLS. That's because a growing number of brands are promoting their goods and services online rather than launching large-scale advertising campaigns. The automotive industry is no exception.
The good news is, there still are plenty of auto trade shows and fairs that take place annually, and most events require models. The Geneva International Motor Show, Automobilmesse (Germany), Tiroler Autosalon (Austria), Automechanika Shanghai and Central Florida International Auto Show are just a few to mention.
Models typically receive free accommodation and outfits. If you work with a modeling agency, they may cover your travel expenses as well. Don't hesitate to apply for jobs abroad. Your costs will likely be covered — just remember to ask about that beforehand.
- The Wall Street Journal: The Evolution of Auto Show ‘Booth Babes’
- New York Post: The Weird, Lonely Life of an Auto-Show Model
- Bureau of Labor Statistics: Models
- Science X: 'Booth Babes' on Verge of Extinction at Geneva Motor Show
- Chloe Comme Paris: Auto Show Modeling 101: A Beginner’s Guide to Auto Brand Talents
- The News Wheel: Why Do Women Models Pose Beside Cars at Auto Shows?
Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.