Wal-Mart Customer Strategies

Wal-Mart is one of the largest private employers in the United States. Wal-Mart prides itself on excellent customer service and on providing quality products at fair prices. Part of Wal-Mart's philosophy is to treat their customers well and give them what they want.

Focusing on customer service

When Sam Walton started Wal-Mart in 1962, he felt that each Wal-Mart needed to reflect the vision of the community and the values of each customer. This way of doing business became the Wal-Mart organizational culture. Organizational culture is what a company values and this value reflects on how companies conduct their business. According to Time magazine's website, Sam Walton believed that if you work toward excellence and show passion with your work, you will gain a loyal customer base.

Wal-Mart trains employees on how to problem solve and develops each employee to focus on pleasing the customer. The slogan of "satisfaction guaranteed" is something that Wal-Mart says it takes seriously.

Wal-Mart says it trains employees to ask customers if they need assistance or tutorials on how a particular product functions.

Another function of Wal-Mart customer strategies is having greeters at the door of every store. Wal-Mart management feel that if customers are greeted by a friendly face, this enhances their shopping experience.

Employee training

Wal-Mart says it spends time and money on its employees to ensure that the philosophy of Sam Walton is instilled into each new employee.

According to the Wal-Mart website, Wal-mart trains its employees on excellent customer skills. Wal-Mart believes that if customers gets what they want at a good price, this will keep them coming back to the store.

Wal-Mart Philosophy

Wal-Mart takes pride in the belief that most employees are also Wal-Mart customers. When Sam Walton started his chain of stores he purposely set up shop in small-town America to help provide jobs to those individuals who had no access to employment. Wal-Mart says it gives back to the community and its customers. Wal-Mart gives to children's hospitals, has created educational scholarships and educates communities on environmental issues such as recycling.

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About the Author

Based in Rochester, N.Y., Heidi Carson is an employee training specialist with over 14 years of experience in the behavioral health field. Carson has been writing for Demand Studios since the summer of 2009. She received her Bachelor of Arts from St. John Fisher college in psychology and her Master of Science from from the University of Rochester in human development.