Definition of a Customer Service Strategy

Comstock Images/Comstock/Getty Images

A customer service strategy is an important part of any business plan. Since business relies on customer satisfaction, any good business should develop a strategy that not only draws in customers, but keeps them happy so they are not tempted to try out a competitor.

Significance

An effective customer service strategy has several steps, according to Cambridge Consulting. It should focus on both how your business handles its customers as well as properly training your employees.

Considerations

Customer input is a valuable part of any effective customer service strategy, according to Cambridge Consulting. By knowing how your customers feel about your business, you are able to change the things they don't like and promote the aspects that makes them want to continue buying from you.

 

Function

A customer service strategy not only discusses what you do with customer feedback but how you will obtain their opinions. Some companies employ surveys, while others feel speaking to clients one on one may be more effective.

 

References

About the Author

David Harris is a writer living in Portland, Ore. He currently is the editor-in-chief of the online magazine Spectrum Culture. He holds a Master of Fine Arts in creative writing from Sarah Lawrence College.

Photo Credits

  • Comstock Images/Comstock/Getty Images