Marketing is essential for any company. The right kind of marketing can mean more customers or clients, and more business for you. Flyers are just one of the many types of marketing you can do. A flyer can be posted or mailed, depending on your budget and target demographic. What you’ll pay to have a flyer designed is just one cost to consider when preparing a flyer.
Know What You Want
Before you get pricing for a flyer design, you need to know what you want. Do you want a one-sided or two-sided flyer? Do you want a black-and-white flyer or a lot of color? Are stock images okay or do you want to use photos of your business?
What you want your flyer to look like will help determine the price. If you are unsure of the look you want, the graphic designer you hire can work with you to come up with some potential options. That includes layout, fonts and images.
It also helps to have a budget in mind when pricing flyer design. That way you narrow the pool to people who are in your price range.
Do Your Research
Once you know what you want, you need to find someone to design your flyer. The best place to start is with your own staff. If you don’t already have a marketing team, perhaps you have an employee who enjoys graphic design. This is the most cost-effective since you likely won’t have to pay extra though you may want to give them a little bonus if it’s outside of their normal duties.
If no one on your team does graphic design, ask for referrals, both from people on staff and from other people you know. They may have a recommendation for someone good and affordable who they have worked with before.
If none of these turn up someone suitable, you’ll want to look for a graphic designer in your area who can do the type of flyer design you need. The best way to do this is to search online. There are many freelance graphic designers out there who can help get your flyer assembled.
Pricing Flyer Design
The cost of flyer design can range significantly based on the experience of the graphic designer, where your business is located and how customized your flyer is. The price can also depend on whether you use an individual freelance designer or hire a graphic design company. Some graphic designers work on an hourly basis, but many charge per project.
For example, a flyer design company in California charges $250 to design a one-sided custom flyer and $300 for a two-sided flyer. That price includes two design concepts, two rounds of revisions and final files that are ready to be printed. If you want the flyers printed as well, pricing starts at $450. A design company in Iowa charges $200 to $300 for a flyer, depending on how many design concepts and revisions you want.
A freelancer who is working independently may charge $15 an hour and up, depending on their experience. There are some websites that allow you to bid on freelancers at rates even lower than that. Keep in mind that you often get what you pay for.
If you’re creatively inclined, you can design your own flyers using templates on several different websites that create marketing materials. You can design and print your flyer at affordable rates, often for less than $100.00.
When you are pricing flyer design, find a price point that you are comfortable with. If you find a graphic designer you like who is a little out of your price range, try negotiating the price down. Remember that you are doing this to generate business, so think of it as an investment that you will get a return on.
Leslie Bloom has worked in upper-level management positions in both publishing and the mental health field. In addition to years of business and management experience, she has more than 20 years of experience writing for a variety of online and print publications, including Metro Magazine. She holds degrees in both journalism and law.