How to Get Radio Stations to Co-Sponsor Your Event

by J. Johnson

Planning and hosting an event is not an easy task. There is a lot of work to be done that you may not have realized when you initially agreed to help out with the event. For example, you may need to find co-sponsors for the event. Co-sponsors are companies that agree to provide funding, goods or services for the event, and ideally, you will have multiple co-sponsors. One industry that you should look into is radio stations. You can get great free entertainment for your event from a radio station, and the stations may be eager to get the free publicity.

Decide if you want to ask the radio stations for funding or services. You can also let the radio station choose what they want to give, but generally, you should only have one radio station hosting the event, providing music and entertainment.

Make a list of area radio stations that might be interesting in co-sponsoring your event. You might choose to contact all of the radio stations, or you might limit your requests to certain stations, depending on the type of event you're planning. For example, local rock stations might be perfect sponsors for an event for high school students, while talk radio stations might not be. You can find radio stations in your area by visiting Radio-Locator.com.

Figure out what kind of exposure the different levels of radio sponsors will receive at the event. For example, the radio station that donates $5,000 should get more advertising space and exposure than one that donated $500. Know what you can offer before you approach the radio stations.

Ask the radio stations in your area if they’re interested in sponsoring your event. Make sure you let them know what they'll be receiving in return for sponsoring your event in terms of exposure at the event, inclusion in marketing materials and actual advertising space. Share with them how much more exposure they can receive if they donate more.

About the Author

J. Johnson has been completing freelance writing work since September 2009. Her work includes writing website content and small client projects. Johnson holds a degree in English from North Carolina State University.

Photo Credits