Kiosks, those small retail booths often located in malls and other retail spaces, get overlooked by busy shoppers intent on bigger sales and bigger shops. Potential customers will pass you by unless you find a way to attract their attention, then give them a reason to keep listening.
Simplify your display. A common problem with kiosks is that they are packed with products. Potential customers, overwhelmed by the options, don't notice any particular item that makes them want to stop and look. Put away some excess products and clear space to display a few featured items.
Keep your display fresh. Once you've simplified, rotate the featured items daily or weekly. Repeat customers to the retail space will be attracted to new items, whereas items that seem old won't get any attention.
The Power of Free
Remember that "free" is the magic word. Offer free samples or great deals such as "buy one, get one free." People like free, even if they don't know about your product yet.
Short Sales Pitch
You have about three seconds to get someone's attention, so skip the long introduction and make your sales pitch short and sweet. You should know the best features of your product and pick one to highlight to each customer.
Introduce your products with catchy signs. Two or three well-placed, briefly worded signs will grab attention as people walk by, pique interest, and increase familiarity with your product. Interest and familiarity make it more likely that people will listen when you start talking.
Partner with other stores around you. Exchange advertising, offer joint discounts, and display each other's products. Marketing partnerships give you a great way to get to potential customers who might not normally be interested in your product.
- golden sales image by Alessia from Fotolia.com