Objectives of Effective Communication

by Nicole Papa; Updated September 26, 2017
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Communication is the process of exchanging messages through words, expressions, body language and symbols. Communication plays a vital role in business, government and your personal life. It’s how people express emotions, governments pass laws and businesses market their products and services. Effective communication is an ongoing process with clear purpose and objectives. No matter what type of communication is being used or the style in which it is delivered, it is intended to express or understand a message.

Express a Message

An objective of effective communication is to express a message. Expression can manifest itself through body language, signs, words or emotion. Communication is the process of creating and sending a message through a specific medium that carries the messages to the recipient. Once the message is received, the recipient then expresses a message back to the sender. This exchange continues until the dialogue is complete. In order for the expression to be considered effective, it must be accurately communicated and understood completely by the receiver.

To Understand

Understanding or listening is an essential objective of effective communication. Listening plays just as a significant role as verbally talking. Listening skills help the recipient to understand the messages being sent so she can respond appropriately. Developing effective listening skills, you should maintain eye contact, focus on the content, avoid emotional influences, avoid distractions, maintain an active listening stance and ask questions for clarity. These practical steps will help you fulfill the objective of understanding what another person or organization is attempting to communicate.

To be Understood

Communication is intended to be understood. When you communicate with your spouse or boss you are looking for understanding and a response. If you notice people have a difficult time understanding you, consider evaluating your ability to send messages effectively. Communication barriers stand in the way of being understood such as stereotypes, judgments and jargon. Having an awareness of the recipients worldview, values and beliefs will help you form your message in such a way that they will understand.

To Inform

Communication attempts to inform, educate and instruct. Even in mass communication such as a TV advertisement, the objective of the communication is to inform or make you aware of a need and provide a solution to that need with a product. The objective is to inform and educate a person on different perspectives, beliefs and desires in interpersonal and mass communications.

About the Author

Nicole Papa has been a freelance writer since 2004 with a focus on SEO and Internet marketing. She has written for instinctmarketing.com and JOLT! Marketing. She graduated from the University of South Florida with a Bachelor of Arts in mass media communications, and from the University of Texas with an associate degree in theater performance.

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