Alignment refers to the ways in which a business or company is organized. While horizontal alignment refers to the ways in which a business is attuned to the needs of its customers, vertical alignment speaks to the internal alignment of employees behind company norms and goals.
Vertical Alignment Definition
When a company is said to be vertically aligned, it means that all employees -- from the chief executive officer down to the most entry-level job holder -- understand the company's goals, can explain them to others and are united behind them. Vertical alignment also means that each employee knows not only the company's goals but how his position helps the company achieve those goals. Vertical alignment can be achieved with strong leaders who involve lower employees in decision making.