Your company's culture determines your ability to successfully complete projects, according to Tech Republic. Two businesses with similar structures can have different effectiveness because of differences in their cultures. You can encourage a culture in your business that aligns with your objectives and makes employees more likely to succeed in reaching those objectives.


If you actively seek to engage employees in setting objectives and devising methods for reaching those objectives, you will spend less time on motivation. Involved employees tend to be committed employees. You can promote a company culture of involvement by assigning employees to teams that help set objectives. You can also hold company-wide meetings either virtually or physically, so that employees feel they belong to a community that is growing together toward the same objectives. Ask employees for input on how to achieve objectives and reward the best suggestions. All of this contributes to a culture where your objectives are part of everyone's commitments.


Consistency goes to the heart of what company culture entails. You cannot promote a message of teamwork one day and rugged individualism the next. A consistent culture of shared objectives can move your company forward on a daily basis. Examine the messages you send out through company emails, speeches at meetings, directives and posted notices to see if you deliver a consistent message. Then, examine that message to see if it is in line with your objectives. For example, if you encourage a culture of teamwork, yet offer bonuses to individuals rather than teams, you may be working against your objective of increasing sales through a group effort.


Your approach to adaptability deeply effects your ability to grow your business. If you set strict rules with harsh punishments for breaking those rules, you cannot expect to create a nimble company that easily adapts to changes in the marketplace. When you set an objective of adapting to changing customer needs, you must create culture where innovation gets rewarded and recognized.

Shared Mission

Your mission statement cannot sit in a drawer gathering dust while you try to inspire your workforce to strive toward your ideals. Make sure your employees know your company mission and point out ways they can use that mission to help them work toward objectives. For example, if your mission is to provide the best levels of customer service in your industry, explain to employees in production, shipping and billing how they can support customer service personnel by solving problems, completing tasks on deadline and maintaining professional communications when customers make inquiries.