Importance of Effective Communication at the Workplace

by Nicole Papa; Updated September 26, 2017

Any workplace thrives with effective communication. Effective communication empowers employees and provides clear direction and feedback agents for employees to express their thoughts, suggestions and concerns. The Wisconsin Business Alumni website states that all business involves people and people need communication to stay informed and satisfied. It also states that communication is one of the most important aspects of management.


Effective communication is the process of accurately forming a message, sending it and it being completely understood by the recipients. Effective communication requires that verbal (spoken words) and nonverbal (body language, gestures and actions) agree with one another. For example, if a manager verbally says he is interested in the employees' suggestions but never creates a way or opportunity for employees to express their thoughts, the messages will contradict each other. This leads to confusion and frustration.


The purpose of effective communication in the workplace is to provide clear objectives, tools to accomplish those objectives and an action plan to follow. Providing clear direction increases employee satisfaction, which has a direct impact on customer satisfaction, according to It also creates a strong corporate culture where employees trust leadership and feel like they have a voice, according to Alliance Training and Consulting. For example, if leadership effectively communicates with employees certain goals and expectations, the employees will be able to accomplish the goals with a sense of completion. Effective communication in the workplace provides purpose and reward when the purpose is fulfilled.

Types of Communication

Effective communication in the workplace can manifest itself in different ways. Written communication such as memos, the company intranet and emails are traditional types of communication in the workplace. Feedback agents such as focus groups, employee surveys and discussion groups encourage employees to share their viewpoints with upper management. Meetings are held to verbally communicate vision, direction and important information specific to the company.

Type of Workplace Communication

Internal workplace communication is all messages sent within the company. According to Lee Hopkins, a leading Australian communication consultant, "internal communication is the conversations that businesses have with their staff and those staff have with each other." This may be between two employees; management and a team of employees; or the company as a whole and all employees. External workplace communication is messages sent to people outside the company such as business-to-business communication, marketing efforts and public relations.


Effective communication in the workplace is a work in progress. Every company and business always has room for improvement with its communication. A communication specialist can perform an assessment and provide an objective look at how effective the company’s communication is.

Corporate communication should be sent through various media to send one message various ways, according to This will ensure everyone understands the message and the message is constantly reinforced.

Video of the Day

Brought to you by Techwalla
Brought to you by Techwalla

About the Author

Nicole Papa has been a freelance writer since 2004 with a focus on SEO and Internet marketing. She has written for and JOLT! Marketing. She graduated from the University of South Florida with a Bachelor of Arts in mass media communications, and from the University of Texas with an associate degree in theater performance.

Cite this Article A tool to create a citation to reference this article Cite this Article