You can create and use brochures for a variety of purposes, such as to detail services or products that a company offers, to share information about a specific product launch or to deliver news in a unique newsletter format. Combining ideas for making brochures will allow you to create easy-to-read, well-organized and colorful brochures to share with customers, colleagues or the media.

Bi-Fold and Tri-Fold Brochures

Two popular designs for brochures are tri-fold and bi-fold brochures. Bi-fold brochures only have one crease, so they open up one time. Tri-fold brochures have two creases to make three panels of information. There are other types of brochures based on the number of folds and panels. Choose the type of brochure based on how much information you have to share, and how much space you have to do it with. You can choose larger paper to create brochures with as many as six or eight separate panels, but make sure that you are not overcomplicating things in the process; brochures should be simple.

Create a Sample First

Once you have a rough idea of what type of brochure you are going to create, make a sample on scratch paper. Use colored pencils or pens to design each area with a rough sketch. The front-most panel should feature a logo and contact information for your company or organization. Make sure that you include all important information so that people who read your brochure know how they can contact you in the future. If you do not include this information on the front of your brochure, then make sure it is on the back.

Use of Text

Use of text is going to play a vital role in your brochure because you will use words to convey ideas and other information to the readers. Make sure that you use text with a lot of imagery and detail. Proofread everything you write at least twice before finalizing your brochure so you ensure that you get your point across in a way that is concise, easy to understand, and free of spelling and grammatical errors.

Color Imagery

Make sure to include images in your brochure that correspond with the message you are sending. If you do not have specific products or services to display with images, choose corresponding clip art that gets your message across. Images can add a lot of visual appeal to a brochure. Each panel should contain at least one image to balance out the text and make sure that readers are captivated by what your brochure has to say.