What Is a Mirrored Set in Retail Merchandising?

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The way a shelf is set up in a store is an example of merchandising. Products that are arranged in a practical way, but that are still pleasing to the eye, catch customers' attention and increase the possibility of a sale. "Mirrored set" is a description of the way a retail worker uses merchandising instructions.

The way a shelf is set up in a store is an example of merchandising. Products that are arranged in a practical way, but that are still pleasing to the eye, catch customers' attention and increase the possibility of a sale. "Mirrored set" is a description of the way a retail worker uses merchandising instructions.

Planogram

Stores, especially large ones, rely on a "planogram" to set up merchandise in a store. These planograms are basically product placement maps that show where and how to set up items for display.

Mirrored Set

A "mirrored set" is simply the act of taking the planogram and flipping it, notes retail expert Merchandise, Inc .By reversing the planned arrangement, a retail worker is created a "mirror" image of the planogram.

Increasing Sales

Product placement is as important to the retail outlet as it is to the customer. For one, the retailer places high-selling items in easily seen and easy-to-reach places, which encourages sales that, in turn, increase profits. Planograms and mirrored sets also make shopping easier for the customer, who can find what she needs right away.

Efficiency

Using planograms and mirrored sets is also about efficiency, notes Merchandise, Inc. Putting items on display in the right manner economizes on shelf space, which can increase profits. Displaying new items in an attention-grabbing manner also encourages customers to try a product they might otherwise have overlooked.

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About the Author

Brooke Julia has been a writer since 2009. Her work has been featured in regional magazines, including "She" and "Hagerstown Magazine," as well as national magazines, including "Pregnancy & Newborn" and "Fit Pregnancy."

Photo Credits

  • Noel Hendrickson/Digital Vision/Getty Images