Motivational meetings require more than the execution of a great speaker to motivate attendees. The topic, structure and even the name of the meeting are integral components that generate interest and set the tone for engagement. To develop a catchy name that hasn't already been used a million times, you'll need to do some strategic brainstorming. Kick this off by assessing the target market to develop the perfect name for your next motivational meeting.
Sales Teams and Launches
Sales representatives are motivated by money, accomplishment and competition. If you understand these fundamental motivators, you'll find it much easier to develop a motivational meeting concept that is both fun and engaging. Large companies often have rewards or trips associated with a new sales launch. Building a meeting name around rewards keeps everyone focused on the prize. For example, "Ride the Wave to Hawaii" lets sales reps know they can achieve the goal of a dream vacation.
Empowerment and Personal Growth
The personal growth industry gets bigger by the day. Consumers from all backgrounds yearn for more ways to improve their lives, which creates big opportunities to fill seats. With such a saturated field, making a meeting stand out requires smart planning. So, be sure to use keywords and phrases that evoke a winner's attitude. "Ignite Your Success" and "Make Your Vision Your Future" promise to show a roadmap from a deep inner desire to succeed. Audiences are begging for these types of systems and processes to build personal development and growth.
Team Building and Performance
Organizations realize that building team bonds helps organizational efficiency, improves employee workplace satisfaction and, ultimately, increases company bottom lines. Team-building meetings are different from sales meetings because most team members are not motivated or incentivized by commissions or prizes. Rather, the fundamental motivators for team members are acknowledgment and inclusiveness. Creating motivational meetings that incorporate these concepts brings teams together. "Collaboration Meets Here" and "Diverse Ideas, Our Diverse Team" are two meeting names that invite people to a place where their thoughts are accepted and taken seriously.
Public Service and Volunteering
Although people find themselves struggling to keep up with the demands of daily life, motivating them to work and volunteer in their communities builds stronger and safer communities. Now, you'll need to focus on community issues and hot buttons to inspire people and motivate them to join public service meetings. Examples might include topics that deal with education, safety and local business strength. "Better Schools, Stronger Towns" and "Solving the Homeless Issue" are two examples that touch on potential issues that local community members are concerned about. Meetings that inform and offer solutions to these problems can inspire residents to step up and do more in their own backyards.
- Harvard Business Review: 4 Ways Managers Can Be More Inclusive
- Harvard Business Review: Motivating Salespeople: What Really Works
- Fast Company: How 12 Companies Make Meetings Memorable, Effective, And Short
- Team Builders Plus: Team Motivation
- Franchise Speakers: Choosing a Theme for Your Meeting
- Inc: Motivation = Empowerment
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