How Does Marketing Provide Value?

Marketing plays a critical role in most businesses' success. Marketing provides value in many ways, but the biggest way is through recognition. You know you have a successful marketing plan and strategy in place when your company is recognized and your brand is trusted. A good example is Google. Many people say they are going to “Google” something, but what they really mean is that they are going to do an Internet search. Most companies won’t see Google's level of recognition, but a good marketing plan can help you increase recognition and, you hope, sales.

If you have good marketing techniques in place, you will start building recognition, but you want the type of recognition that will help build trust in your company. Trust will prompt people to put their faith in your product or services and choose you over your competition. To build trust, you must employ marketing techniques that hit your target market with precisely the message you want to convey. You want to set yourself apart from your competition.

With the proper marketing techniques come not only recognition and trust, but more customers and clients. As you market your services or products, you will gain brand recognition, which will ultimately lead to more people wanting your products and services. If you are unsure that you are getting more customers from your marketing campaign, put in place a way to track it. This can be as simple as asking new customers how they heard about your company or your products.

Once you get the ball rolling on recognition and trust and you start getting new clients, it is important to continue marketing. But now, you'll also want to target your existing customers. This is where you can really build your business. If you maintain solid relationships with your clients, they'll keep coming back as well as recommend to their friends and family that they use your services. By applying good marketing techniques to your current clients and customers, you will make them feel like insiders and make them feel that they are special and valued in some way. There are many ways to build relationships through marketing. One good example is to ask clients for their opinions. Ask them what you could do to improve your services or products. By asking them questions you are making them feel more involved in your business and you have a platform for a continued relationship.