Strategic Marketing Management Definition

by Marty Aquino; Updated September 26, 2017
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Strategic marketing management implements your company’s mission through focused processes to get the most out of your existing marketing plan. It entails identifying your target customers. This type of management may help discover other marketing opportunities. Strong and strategic marketing plans may be built from this style of management. Most importantly, it helps your company transform plans into reality.

Identify Target Customers

Strategic marketing management is fundamentally designed around your target customer. Identifying your target customers will generate more profits and helps to establish a loyal customer following. Strategic managers will study your vertical and horizontal markets to generate ideal customer profiles. The profiles can then be used to tailor marketing programs. These customized marketing ideas may deliver more compelling core messages that, in turn, increase your company’s revenues.

Uncover Strategic Marketing Opportunities

Employing strategic marketing management may generate additional opportunities. Strategic managers may organize your marketing team to seek out business challenges in your industry. By matching your company’s strengths and resources to the newly discovered challenges, managers can create new revenue opportunities. This system of management may identify solutions to problems that your competitors are not aware of. These insights can be used by strategic marketing managers to develop competitive advantages.

Build Strategic Marketing Plans

Strategic marketing management also involves building plans that leverage insights on your markets, customers and competitive advantages. Strategic marketing management helps your team to develop a marketing plan that concentrates on maximizing results by focusing on your company’s competitive advantages and amplifying them. Some plans may even call for products to be redesigned to further cater to your target customers. Strategic management installs goals designed around your team’s market research.

Marketing Plan Implementation

At the core of strategic marketing management is effective plan implementation. Executing strategic marketing initiatives involves giving useful and frequent feedback to your team to keep them progressing towards goals. Moreover, it constantly adjusts the current marketing mix to maximize profitability. Once milestones are achieved, strategic managers may further dissect the process to identify success catalysts and incorporate those methods in other marketing opportunities.

About the Author

Marty Aquino is a venture capitalist who has helped start-up companies raise millions of dollars. He has been a passionate writer on green energy, technology and entrepreneurial topics since 2009. Aquino specializes in helping start-ups create the necessary look and feel to secure large funding. He holds a Bachelor of Business Administration from the University of Puget Sound.

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