Flyers are an inexpensive and versatile form of communication. A flyer should have a focused message and should be used to deliver vital information to your audience. One of the most common flyer formats, is the bi-fold. The bi-fold is one of the fastest and simplest formats for producing a folded flyer. This format opens up more landscape by utilizing the front and back of the page and provides separate panels for your content while still remaining relatively simple to format. You can easily create your own bi-fold flyer using Microsoft Word.
Open MS Word on your computer and start with a blank page to create your bi-fold flyer.
Click “File” from the main menu and then click “Page Setup” from the drop down box. From the “Margins” tab set the page margins using a minimum of .5 all around.
Set the page orientation to “Landscape” and click “OK” to save your new page set-up.
Click "Format" from the main menu. Then click "Columns" from the drop down menu. Select the two-column option to create your brochure panels, and click "OK" to apply your changes. You can adjust the spacing and width of the columns if needed, but the default spacing is normally fine.
Add breaks between each column so that each panel of your brochure holds separate paragraphs. Place your cursor in the left-hand column on the page, and click “Insert” from the main menu. Then click “Break” and select “Column Break.”
Add a page break to create the backside of your brochure. Place your cursor in the right-hand column and click “Insert” and then click “Break”. Choose “Page Break.” The second page should appear, which will be used as the backside of your brochure. Insert a column break on the second page as well by repeating Step 5.
Design your flyer by adding your own graphics and text to each column. Keep the order of the panels in mind when adding your content. Remember that the page will be folded. The right-hand column on the second page is the front panel on the flyer. The right-hand column on the first page is the first inner panel once you open the flyer. The left-hand column on the first page is the second inner panel, and the left-hand column on the second page is the back panel.
Save your brochure once you are satisfied with the content and print a test copy. If you do not have a printer with duplex ability; print the first page separately, and then flip it and insert it into your printer tray so the second page prints on the backside of the paper.
Fold the flyer. With the first page facing up, fold the page in half horizontally between the edges of the two inner columns.
Edit the flyer as needed, based on any issues from your test copy. Save or print the flyer once you have made all changes and are satisfied.
Megan Faust began writing professionally in 2005. She provides creative copywriting for a variety of private companies and publications. Faust also has written numerous business and marketing materials including a column on social media marketing online. She attended Faulkner State where she earned an Associate in Applied Science in business administration.