Advertising in a newspaper can be a way for a business to reach a large number of people. The cost of advertising in a newspaper is usually related to the size of its circulation, and therefore the amount of potential business you will reach. There are very few ways that you can post a free ad in a newspaper, although using a few tips, you may be able to achieve a free advertisement, which will allow your business or organization to reach a large number of people.
Find out the cost of advertising in a given newspaper, by calling and speaking to the paper's advertising department. Most newspapers charge by the size of the advertisement, and offer full-page, half-page, quarter-page and one-eighth-page sizes. Find out the cost of each. The more information you have, the more you will be able to bargain.
Suggest some sort of reciprocal arrangement in order to avoid paying for your advertisement. For example, if you are advertising the launch of a new business, you may be able to carry a banner promoting the newspaper in exchange for a free advertisement. Think of ways in which the newspaper can benefit from your business, and suggest this to them instead of payment.
Ask the newspaper for free advertising. Keep in mind that this will not work unless there is a special reasoning behind it. For example, if you are a small charity, affiliated in some way with the newspaper, then the paper might give you free advertising. This method is unlikely to work for commercial ventures.
Ask the advertising department if they can give you a free trial advertisement, in order to secure your business. If you are planning on a long-term advertising campaign, then tell a newspaper this, and they will be more willing to grant you a week's advertising for free. This is more likely to work with a local newspaper than a national one.