How to Create a Product Catalog for Free

by Kristie Lorette; Updated September 26, 2017
Woman Shopping From a Catalog

A product catalog is an excellent way to show customers your product line. With a little preparation and some assembly time you can create, for free, a professional looking product catalog for your business.

Step 1
Smiling businessman using laptop

Research free software downloads for product catalog design online. Sites like Catalog Genie and My Business Catalog vary in what they offer, and depending on your skill level one site may be easier for you to use than the others.

Step 2
High angle view of a man's hand operating a computer mouse

Download the program. If you chose Catalog Genie you will see that the software utilizes features of Microsoft Access, but it does not require that you have the program on your computer for it to function.

Step 3
close-up of a person using a computer

Begin adding products by category and then by item. This software allows you to organize the merchandise at different levels, with each tab representing a level: "Product," "Picture," "Text," "Feature," "Attributes." Additionally, the software enables you to attach an appropriate SKU to each product.

Step 4
Close-up of a persons hand holding a computer mouse

Select "Publish" once you have completed the catalog. Catalog Genie publishes to Quark Xpress or to PDF, making it easy to include the catalog on your business website.

Tips

  • To save yourself money on printing and mailing costs, be sure to make the catalog available online and via email. If you already have a spreadsheet program on your computer, you may be able to create a streamlined version of your product catalog that allows customers to select and filter products by different options like category or price.

Resources

About the Author

Kristie Lorette started writing professionally in 1996. She earned her Bachelor of Science degree in marketing and multinational business from Florida State University and a Master of Business Administration from Nova Southeastern University. Her work has appeared online at Bill Savings, Money Smart Life and Mortgage Loan.

Photo Credits

  • Fuse/Fuse/Getty Images