How to Throw a Magazine Launch Party

by Erin Schreiner ; Updated September 26, 2017
Introduce the public to your magazine with a launch party.

The beginning of a print publication is cause for celebration. Magazine publishers often throw launch parties to thank those who have helped them bring their vision to reality and to create a buzz around the new publication. With careful planning and an eye for detail, your magazine launch party can serve as a strong start for your new enterprise.

Polish your premier issue and make copies available to guests at your party. Your first issue says a lot about the publication, and having a professional, finished first edition can be the difference between magazine success or failure.

Select and reserve a venue. Consider the theme of your magazine, and choose a setting to suit. For example, if your magazine is about architecture, you may want a dramatic setting designed by a premiere architect or perhaps a vintage building that has been lovingly restored. If your magazine is about fashion, you may want space in a fashion-design school with a runway.

Decide on a theme early in the planning. Your theme can be as simple as a color. Consider it throughout your planning to ensure that it is reflected in all aspects of your party.

Plan a menu. Even if you are not serving a meal, you want something to tempt the taste buds of your guests. Select hors d'oeuvres, drinks and meal components, and discuss your plans with the catering company that will be handing the production of these edibles.

Invite media, magazine contributors and members of the public. The whole purpose of your event is to expose people to your magazine. Make sure that all of the influential people in your industry attend by sending out invitations to the event.

Hire professionals, perhaps even a party planner, to assist with the event.

Decorate with accents relevant to your theme. In the days leading up to the party, put the finishing touches on the venue by placing your decorations. In addition, make sure that your magazine has a highly visible presence at the event being held in its honor by incorporating blown-up images of the premiere cover.

Present your issue with pride. Push your jitters about the event to the back burner, and convey confidence at your event.

About the Author

Erin Schreiner is a freelance writer and teacher who holds a bachelor's degree from Bowling Green State University. She has been actively freelancing since 2008. Schreiner previously worked for a London-based freelance firm. Her work appears on eHow, and RedEnvelope. She currently teaches writing to middle school students in Ohio and works on her writing craft regularly.

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