Purchasing a wedding dress can be an emotional and exciting moment for a bride-to-be. However, the process can also be time-consuming, tiring and expensive. To maximize your sales, decorate your bridal shop in a way that makes your guests comfortable and helps them envision their wedding day.
You want customers to stay at your shop long enough to buy a dress, so make sure guests are comfortable. Trying on heavy wedding dresses can be a time-consuming and laborious process, so strategically place chairs, benches and couches for guests to rest. The bride-to-be will want to see her dress from all angles, so leave enough wall space to place floor-to-ceiling mirrors outside of the dressing rooms.
Buying a wedding dress is major expense and emotional experience for many brides, so make sure guests feel secure in their surroundings. Decorate the walls with soft colors and fabrics like chiffon or organza. It helps a bride to envision herself in a dress at her wedding, so decorate the shop with luxurious flower, crystal and pearl decor. Make classic wedding decor the foundation of your decor and bring in seasonal and trendy decorations on a periodic basis.