Creating and designing a brochure to announce your fundraiser or to appeal for donations, can be a lot of fun if you plan it well and experiment with different ideas. With digital printers, software programs and corner printers, getting a brochure designed, written and distributed can be a snap. If you don't have the time or inclination for creative ideas, though, there are plenty of companies to help you get the word out about your fundraiser.
Identify the event/audience and gear graphics and text to that. Are you publicizing an event to the public in general or are you trying to attract a target group, like local parents or previous contributors to your cause? Think of their mind-set and how to reach them. An appeal to local suburban parents will be slanted much differently than one to single city dwellers.
Hire a writer, photographer or artist. Readers need to stay interested in your brochure, not merely glance at it and toss it in the wastebasket. Have a talented staff member or volunteer write and design your brochure, or hire a freelancer. Many freelancers have negotiable rates if you’re on a tight budget.
Choose the folding option for your brochure. You can select a “Z” fold, also known as the zig-zag or accordion fold, a half or single fold, or the commonly used tri-fold, which consists of three panels on each side of a piece of paper. This is the best choice if you are mailing your brochure since it slips easily into a standard business envelope.
Select a printer. Chain printers offer quick digital printing and cheaper rates, but offset printing is still available. Offset printing takes a little longer and is best if you have a high quantity of brochures to distribute. Always choose the best quality paper and colors you can afford. An attractive brochure has a better chance of being read and saved for future reference.
Consider using a prepackaged fundraising kit and brochure. If your time is limited and you’re at a loss for interesting ideas, consult a fundraiser service. They offer brochures and bundled items like candy, cookies or pretzels to sell at your fundraiser,
Create your brochure using a software program, If you have a zero to slim budget and some creative flair, use Word or SmartDraw, or if you have time, contact an online publisher and use one of its preprinted designs.
Decide how to distribute your brochures. If you want to reach a wide audience of potential contributors, check into discounted costs for bulk mailing through the U.S. Postal Service. If your organization, school or church focuses on a strictly local audience, you can drop the brochures off at local stores or have students bring them home to parents and friends.
Clearly indicate the address, time and date of your event in a prominent place on the brochure. The bottom of the front cover and on the back, after the last line of text, are eye-catching spots for this information.
- Clearly indicate the address, time and date of your event in a prominent place on the brochure. The bottom of the front cover and on the back, after the last line of text, are eye-catching spots for this information.
Marianne Moro is a copywriter and journalist based in Hollywood. She has been writing professionally since 1999, specializing in home remodeling, interior decorating, pets, travel and holistic health. Moro was a part-time editor and contributing writer for Remodeleze.com, a home remodeling and decorating website, and has also contributed to the Cutting Chair and Entertainment Today.