The best plumber in the world won't be a success if nobody knows that he exists. Marketing and advertising your business is just as important as being good at what you do. Using a variety of carefully targeted marketing techniques can get the word out to potential customers efficiently and effectively, helping you to make a good living with your plumbing skills. Market consistently in the right places, and over time the public will begin to recognize your name.
Put a prominent advertisement in your local paper every week. An ad placed once or twice a year is probably a waste of money. The idea of newspaper advertising isn't to get a particular customer, but to put your name and your business into the public eye. To do that, you need a consistent presence.
Put a sign on the vehicle that you use for work. Whenever you drive it, you're advertising. Be sure that both the sign and the vehicle look professional. If you're driving a battered truck with a poorly made sign on it, you're more likely to drive customers away than reel them in.
Have some professional business cards made and use them whenever you can. Put them up on public bulletin boards and give them to anyone who may have a need for your services. Give several to your customers so they can give them to their friends and family. Include your name, address, phone number, email and website on the cards.
Make an easily transportable lawn sign that you can put on the lawn of any property you're working on. This helps to get your name out, and also demonstrates that people are hiring you, something that will increase the confidence level of potential customers.
Develop positive and ongoing relationships with the staff at your local plumbing supply, hardware and home improvement stores. These people see lots of home renovators and builders. If your name is foremost in their minds when someone asks about plumbers, it may lead to work for you.
- TIP - Spend marketing dollars online because that is where your customers spend the majority of their time
- TIP - Sample as many targeted advertising sites online as you can, I recommend sites like Alistplumbers.com, that focus on plumbers exclusively
- TIP - Once you are generating significant business online, consider outdoor advertising to take your business to the next level. Drive traffic to your website
Jagg Xaxx has been writing since 1983. His primary areas of writing include surrealism, Buddhist iconography and environmental issues. Xaxx worked as a cabinetmaker for 12 years, as well as building and renovating several houses. Xaxx holds a Doctor of Philosophy in art history from the University of Manchester in the U.K.