How to Make a Photography Price List

by Jamie Lisse; Updated September 26, 2017

If you are a photographer just starting out with your photography business, you will want to make up a price list for the services that you will offer. You will need to have a photography price list that you can show to prospective clients. Before you prepare your photography price list, do a little research so that you do not overprice or under-price your services. There are a few easy ways that you can work on making a photography list.

Step 1

Determine what you will be charging customers for. You can charge for prints, digital photos on a CD, photos on a slide show DVD, a sitting fee and even your time. What you will be charging for will likely depend on what type of camera you will be using (digital or not), if you will be shooting in a studio or on location, and what the standard in the industry is. For instance, if you will be shooting senior pictures, the standard is for prints in a package, where as wedding photography will likely be digital photos on a CD, a slide show DVD and only a few actual prints, if any.

Step 2

Determine your cost. If you will be offering prints, see what it will cost you to make the prints. For instance, if it costs you 25 cents for one 8-by-10 print, then you will want to charge more than that on your price list. Determine the cost for all items that you are selling, such as slide show photos on DVD.

Step 3

Determine how much your time is worth. Since you will be spending hours taking the photos, especially if you do wedding photography, you will want to determine how much your time per hour is worth. If you determine that your time is worth $10 an hour and you are doing wedding photography that averages 8 hours, then your minimum price you should quote for a wedding is $80 just based on time. If you specialize in on-location shoots, think about the area that you will be taking your photos in and how long the commute time is. For instance, if you are shooting within an hour's drive any direction from your home and you book a 3-hour shoot, price the shoot at 4 to 5 hours since you could spend 1 hour driving one way.

Step 4

See what others are charging once you have a rough idea of what your time is worth and what your at-cost is for the items you will be selling. Visit local photography studios in your community to see what they are charging. Look at photographer communities online, and interact with other photographers on the forums where pricing is often discussed.

Step 5

Make your list. You can type up a simple price list using a word processing program, like Microsoft Word or Open Office, or even use a simple text editor like Notepad or TextEdit. List the services that you want to offer, what that includes, and the price. Be sure to have your name and phone number or other way that a customer can contact you on your price list. When you have everything on the list, print it out. Limit your price list to only one page. Give your price list to prospective customers or just hang it on community bulletin boards in the area.

About the Author

Jamie Lisse has been writing professionally since 1997. She has published works with a number of online and print publishers. Her areas of expertise include finance and accounting, travel, entertainment, digital media and technology. She holds a Bachelor of Arts in English.