Increasingly, experts from various fields bypass traditional book publishing, and opt to self-publish their books. With a diverse selection of ebook readers on the market, and a steady increase in ebook reader users, many experts also opt to offer their titles in ebook formats. Ebooks can range from 10 pages to over 300 pages, depending on the topic and purpose. Authors have options when it comes to selling their ebooks to their respective audiences.
Conduct thorough research on your target market to determine which types of ebook titles they're likely to purchase. Your research will help you come up with content for your book and begin to build a marketing strategy. A small business consultant might create an ebook on topics such as "Result-Driven Marketing on a Shoestring Budget" or "Social Media Means Big Business for Small Business Owners."
Determine how you'll deliver your ebook to customers and examine pricing options, based on your competition. You can sell through websites such as Amazon, Smashwords, Barnes and Noble, ClickBank or E-junkie. Consider that sites such as Barnes and Noble, Amazon and Smashword take a percentage of each sale, while sites such as E-junkie and Clickbank charge a one-time fee per product, or a monthly subscription fee.
Come up with a title for your ebook that clearly indicates what the book is about. Hire a graphic designer to create a memorable, well-designed cover. Additionally, hire an editor to polish your content and make it sound professional. These elements can help boost your ebooks visibility and credibility, whether it's on your website or featured in an ebook marketplace.
Pinpoint where your target market goes for information to help you identify the best strategies and tactics for selling your ebook. If you're writing on small business topics, your readers likely visit forums, websites and blogs that can teach them how to manage, market, operate and finance their businesses. More specifically, if your book is targeted to craft business owners, identify niche sites that may attract your audience.
Examine media and press kits for websites and blogs, or read their "about us" and readership information to get an indication of the types of visitors they receive. Additionally, pay attention to their advertising prices, whether they do ebook reviews, offer guest blogging opportunities or take PR pitches. Each of these options may help you as you promote and sell your ebook.
Hire a copywriter to craft a press release, to announce the release of your ebook, and a sales letter you can use to promote your ebook. The sales letter copy should inform readers about the type of information you plan to provide in your ebook, and outline the benefits they'll experience if they purchase it.
Send the press release along with a pitch to blogs, websites, print publications and relevant news media to inform them of the launch of your book. Use your press release to let the press know you're available for interviews and that they can contact you directly for an advanced copy of the ebook.
Feature a picture of your ebook at the top of your website, for maximum exposure. The picture should link to a sales page, which features the sales copy you had written for your ebook, and a "buy now" button. You can also increase your credibility by including any testimonials you received from people in your industry, or clients, who read the book before its release.
Use the sales letter your copywriter created to compose an email to your current email marketing list. Let them know the title of your book, price, purpose and release date. You can send the email before your book is available for sale to get pre-orders, or you can wait until its release to inform your email list.