How to Promote Your Online Business

by Beth Williams; Updated September 26, 2017

Starting an online business is a popular option for many entrepreneurs because of the relatively low startup costs and the ease of promoting their businesses once they have launched. Promoting your online business is essential to ensuring your short-term success and the longevity of your business.

Step 1

Write a press release to announce your business's latest news, products, or services. Press releases can be an extremely effective means of promoting your online business, especially if they're well written. Once you've written a compelling press release, submit it to the free press release submission websites. You may also want to send your press release to local media, including newspapers and magazines.

Step 2

Engage in article marketing. Article marketing is a popular way of promoting online businesses. Essentially, you write articles that are in some way related to your product or service. Then you submit those articles to article directories, and website owners and others can publish your articles for free. The one stipulation is they have to leave your bio box, which will include your business name and URL, in tact.

Step 3

Use pay-per-click advertising. Pay-per-click advertising is a fast and easy way to drive traffic to your website. You choose how much you're going to pay for every person that clicks on your advertisement, which is featured on the search engine of your choice. Your ad will take the person who clicks on it to your website.

Step 4

Build a list. If you have an online business, you must build a list of clients and potential clients with whom you can regularly communicate. Add an opt-in box to your website where, in exchange for something of value such as a free report or a discount on their next purchase, your clients and prospective clients can give you their names and email addresses. Then send an e-newsletter periodically, providing information your clientele can use while subtly promoting your product or service at the same time.

Step 5

Find and join online message boards, discussion groups and lists that are relevant to your product or service then participate in those online discussions. You won't be able to blatantly promote your product or service in the discussion, but you can promote your online business in your signature line. What's more, you can answer questions and offer advice, helping you to gain expert status in your field.

Step 6

Create an affiliate program. Regardless of whether you're selling a product or a service, you can enlist affiliates to help increase your sales. Each time an affiliate sells your product or service, he receives a commission, generally 50 percent or more of the purchase price. Having affiliates promote your product or service means, in the long run, you'll make more money because you're getting much more exposure than if you promoted your online business alone.

Step 7

Keep track of what works best. Knowing what works best will allow you to tweak your promotional efforts. If you discover you get the most traffic from article marketing and pay-per-click advertising, keep using those promotional methods. Use what works while ceasing to use those methods that don't work and continuing to try other promotional methods.