How to Lead a Sales Team Effectively. It takes skill and smarts to lead a sales team effectively and the reality is that failure to do so will affect your wallet. Leading and motivating a sales team takes practical knowledge, common sense and good training to be successful. Make the job easier by following a few proven strategies to bring in the sales and have a happier sales team.
Start by hiring the right people for the job. Not everyone is a born salesperson but finding enthusiastic employees who are eager to learn the business can go a long ways toward meeting your sales goals.
Set clearly defined and achievable team and individual sales goals. Goals that can't be met are the surest way to lower morale on a sales team. But be careful not to set the bar too low. Goals should reflect seasonal sales trends and the employees' growth curve.
Create an effective training schedule designed to provide real-world solutions a salesperson is likely to find helpful. Offer feedback on performance both good and bad in a constructive manner.
Understand changes or trends that affect your sales team from inside and out. New team members need time to fit in while new competition from outside can require a reworking of current sales strategy.
Motivate your sales team by providing daily, weekly or monthly financial incentives. This can include trips, items or the standard cash incentive. Recognize team and individual efforts on a regular and predetermined schedule.