Parents want their children to succeed, and some are willing to spend money to make that happen. This creates a market for tutoring services. Tutoring can mean test preparation, helping a student struggling with a particular subject, or supplementing regular school instruction to challenge gifted students.
Planning a Tutoring Business
Evaluate your qualifications. Choose subjects for which you have verifiable credentials or professional experience. If you want to work with schools, you may need teaching credentials. Decide which age groups you are best suited to work with. Some people are good with small children, while others connect better with teens. Develop a pricing policy and put it in writing. To get an idea of rates in your area, talk to other tutors and parents who use tutors. Locate sources for teaching materials. You can probably buy supplies as you get clients until you build up your client base rather than investing in inventory. Finally, decide on a venue. Some tutors work at home -- either their own or those of the students -- while others rent an office space. Alternatively, you might be able to arrange to use a space at a local library, community center or church.
Marketing Your Tutoring Service
You tutor children, but you market to parents or schools. Some schools retain private tutors or provide referrals. When you market to parents, Entrepreneur.com says to “go where the parents are.” Network with local parents’ organizations. Place ads in local parents’ newsletters. Put up flyers in local stores, community centers and libraries.
Based in Atlanta, Georgia, William Adkins has been writing professionally since 2008. He writes about small business, finance and economics issues for publishers like Chron Small Business and Bizfluent.com. Adkins holds master's degrees in history of business and labor and in sociology from Georgia State University. He became a member of the Society of Professional Journalists in 2009.