According to _NailPro _magazine, clients are more likely to trust your creativity if they like the style of your salon. Whether remodeling a private-client boutique or massive nail spa, it's important to keep the customer in mind. Let your business mission, marketing strategy and budget be your guide. Attracting more clients is your desired destination.
Develop a Concept
Before you rip out walls, purchase new furniture, paint or accessorize, decide on a concept or theme. Consider your desired clientele and budget. Do you want to attract young and hip millennials or busy soccer moms?
If you wish to attract upscale customers, use sophisticated and luxurious design elements such as those found in Glo Nail Bar, in Costa Mesa, California. Featured in the June 2015 issue of Nails Magazine , Glo's recent remodel includes polished metal framed magazine articles, crystal chandeliers over pedicure stations and button-tufted upholstered chairs at manicure tables. The salon's bold black-and-white color scheme serves as a canvas to showcase a wall of colorful nail polishes.
Are you a quick-stop shop in an urban setting? Install charging stations at drying tables to meet the needs of smartphone users and tablet-totting clients. Market this amenity.
To capture the Southern California look, use various shades of white and beige, such as cream, taupe, and Arizona tan on walls and upholstery.
Catering to environmentally conscious Denver- area clients, Ali Elman, co-founder of BaseCoat Nails, incorporated natural elements such as wood-topped manicure tables, plants in the waiting area and leather pedicure chairs.
Redesign With Clients' Moods in Mind
Once you've chosen a theme, incorporate design elements to reinforce the atmosphere you want to convey to clients. Furniture with clean lines in neutral colors evokes a sense of calm and warmth.
If your nail salon is located in a business district and you attract a large male clientele, select gender-neutral materials such as natural woods, glass and leather. Avoid florals and other patterned fabric that might be considered feminine.
To appeal to teen and young adult females, use bright color schemes. Paint alternating walls in nail lacquered-like high-gloss reds, pinks and purples. When using vibrant colors on walls, avoid sensory overload by choosing clear acrylic or white chairs and tables.
Choose comfortable seating for manicure and pedicure stations, as well as drying and waiting areas. Because clients come in all sizes, it's best to purchase adjustable chairs. Consider pedicure chairs with lumbar support and massage features. Clients appreciate these added bonuses which allows them to relax and enjoy the service.
Visit several nail salons, including competitors. Ask for a tour. Observe how clients and nail technicians move about the space. Make notes of design elements that work., likes and dislikes.
Illuminate the Client Experience
Lighting enhances the client's experience. Install adjustable track lighting over manicure and pedicure stations to serve as task lighting for nail techs and mood-brightening accessories for clients. Use up lights to highlight photos of nail art on the wall.
Borrowing tactics used by retail beauty chains, drench retail products with overhead and shelf lighting.
Use ambiance lighting to delight clients. This includes lighting in pedicure tubs that appear to change the color of the water. Dazzle clients by pointing track lights toward reflective elements such as mirrors, a disco ball or chandelier.
Add Elements of Surprise
The nail industry thrives on artistry and creativity. A salon's decor should reflect this. Blown-glass balls suspended over manicure tables, painted ceilings or decorative mirrors are just a few ways to wow your clients. Well Polished, a nail spa in Katy, Texas, used 70 clear nail polish bottles to create a crystal-like chandelier that draws the customer's eyes to the ceiling.
Captivate clients in the first 20 feet inside the business. Use elements of surprise, such as a ceiling-to-floor water feature, to entice passersby to come in and take a look. The key is to focus your remodeling efforts on enhancing the client's experience.
ML Corbett covers interior design, real estate and small business, among other topics. A former day spa owner and marketing manager for an international fragrance company, Corbett knows the ins and outs of the beauty industry. Her work has appeared in "Essence," "Black Enterprise" and on HGTVGardens.com.