Whether your business needs food brought to your location, or you are thinking of starting such a service yourself, then you might consider looking into catering. Falling under this category is any service that can cook, deliver and serve meals.
Caterers can adapt to their client's needs in many ways. They may adjust menus for dietary considerations or offer equipment such as refrigeration units, popcorn makers and so on for special-event rental. Many factors go into operating a catering business, including customer service, sales and venue setup.
TL;DR (Too Long; Didn't Read)
Catering refers to a service that delivers food to a client's location, and may also cook and serve it on site. Options range from full-service caterers that cook, deliver, set up and serve at an event to mobile or industrial caterers.
Catering Definition and Basic Services
A caterer provides hot or cold food to clients at a remote location. The food offer could be anything from hot gourmet meals prepared on-site to buffet food served in chafing dishes or party platters of cheese, meats and snacks.
Catering companies send servers, chefs and other employees to the site for black tie parties, conventions and other events. A small office party may only require cold food, beverages and furniture or equipment rental without catering employees on premises — caterers tend to be very flexible with service.
Catering Service Employees and Procedure
A catering service may have its own cooks to prepare food, or it may obtain food from a contractor or third party to deliver to the client. For sit-down dining events, the service usually sends waiters, waitresses and busboys to prepare tables and serve meals. For buffets and informal parties, the caterer may send employees to set up chafing dishes, bowls and platters full of food, replenish them and serve food to attendees.
For banquet hall events and wedding receptions, a manager will generally direct the wait staff and supporting employees, such as coat check persons. Prior to the event, a sales representative helps the client choose food, venue and decorations within his price range and sets up the billing method. The client reviews an event proposal package with projected costs. Catering services usually require a deposit before the event.
Using Full-Service Catering Services
A full-service caterer handles all aspects of an event, such as a graduation party, wedding reception or corporate business dinner. A sales representative helps the client plan the menu, decorations and theme. The caterer hires cooks to prepare food according to the client’s wishes, sets up catering tables, decorations and lighting, and employs servers and bartenders. Full service caterers can also provide entertainment for the event.
Full service caterers work in banquet halls, hotel ballrooms, schools, cruise ships, casinos and other venues at the client’s request. They charge per person fees for food and other services.
Considering Mobile Catering Services
Mobile caterers, which can include taco trucks or food carts, travel from place to place and serve sandwiches, drinks, burgers and other fare to customers in various neighborhoods. They must be licensed and inspected for health issues just like a restaurant. The type of food offered and hours of operation depend on the mobile caterer’s client base.
Mobile catering trucks serve a variety of lunches and snacks to office and construction employees during daylight hours, while food carts cater to the public at large in high traffic areas, or station themselves outside concerts and other events.
Exploring Industrial Catering Services
The least glamorous but most common type of caterer serves schools, prisons, employee cafeterias, commercial airlines and other everyday settings. Industrial caterers sell snacks, beverages and prepare simple meals. They hire food service employees to oversee and maintain supplies and equipment and serve food on the client’s property, usually on a regular schedule.
Marianne Moro is a copywriter and journalist based in Hollywood. She has been writing professionally since 1999, specializing in home remodeling, interior decorating, pets, travel and holistic health. Moro was a part-time editor and contributing writer for Remodeleze.com, a home remodeling and decorating website, and has also contributed to the Cutting Chair and Entertainment Today.