How to Livestream on Facebook

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As social media becomes an increasingly vital element of brand communication, it's critical that businesses stay in front of any emerging new technologies. Apps or social media strategies connect with customers and the media. Facebook Live is a great tool for brands and businesses who are interested in increasing consistent customer engagement.

How Do You Stream Live on Facebook?

Using Facebook Live to stream live content for followers requires the following steps:

  1. Log into Facebook, and then tap "Post."
  2. Write a description for the livestream you are about to share, and then hit "Go Live."
  3. As the Live broadcast continues, you will be able to see the number of viewers watching, read their comments and respond in real time.
  4. When you're ready to stop, hit the "Stop" button.
  5. The video will save on your timeline and will be available for viewing. When you would like to delete it, you can simply hit "delete," the way you would with any other post on your timeline. 

Why Your Business Should Go Live on Facebook

Going Live on Facebook is a great way to get consumers to regularly engage with your brand. Posting live regularly will ensure that your followers and viewers are seeing brand-new content from your business that's different from anything else on the web.

Most businesses recognize how critical it is to have video content online to keep up with competitors. Streaming Live on Facebook allows you to keep up with the trend for more video while still keeping production values low. Facebook livestreams are similar to Snapchat videos, in that a raw, natural look is what viewers are expecting. This allows companies to save money on often expensive production costs. Another benefit is the chance to connect directly with your audience. This is particularly useful if your business is using Facebook Live to roll out new releases or make big announcements. The commenting feature allows you to see exactly how your customers and community are reacting to what you're posting, and how many of them are watching. This can help you fine-tune your Live approach in the future, and also give powerful critical feedback for the other teams in your business who may be affected by consumer reaction. Facebook Live also creates avenues of opportunity for other brands, community organizations or individual influencers to connect with your brand, with the chance of a collaboration or cross-promotional opportunity.

Livestreaming Best Practices

While going live on Facebook is meant to feel a little more natural than a planned and produced video, you should still take care to plan what's going to happen. It's a good idea to create a schedule sheet detailing the beats or topics that you want to cover during the course of the Livestream and stick to it as closely as possible, while still leaving room for spontaneity and viewer interaction.

Viewer interaction is a critical piece of the Facebook Live experience, both for the viewers and for your business. Viewers who want to interact with your Facebook Live post want to feel that they are actually connecting with the brand, versus simply watching a live feed of a planned event with no possibility of engagement. Having someone monitoring the live post, interacting with viewers and relaying their messages to the live stream's participants can help bolster the sense of genuine interaction between customers and the brand.

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About the Author

Ashley Friedman graduated from Sarah Lawrence College in 2003 with a Bachelor of Arts in Creative Writing and Social Sciences. She has experience writing copy for the websites of creative professionals, and regularly contributes to several blogs covering popular culture, travel, food, and social action.