Podcasts provide a host of benefits for your business. To start a podcast, you will need to develop a plan, design artwork and record audio files. There are a few important steps you can take to ensure you reap the rewards of having a podcast.
Why Your Business Needs a Podcast
Podcasts allow you to gain an authoritative presence and share your expertise in your industry. Although your website content helps your customers learn more about your business, a podcast gives them much more. For example, a podcast lets your enthusiasm for your products or services shine through. It also helps you build trust with your existing and potential customers. Hearing your voice during a podcast can give your audience a deeper connection to you rather than just reading content on a web page. Additionally, your company's brand will become a familiar name, creating brand awareness.
How to Start a Podcast
The first thing you need to do when starting a podcast is to develop a plan for what your podcast will be about, the kinds of useful information you will share and who will be your audience. You also need to come up with a title for your podcast. Think about all the ways you can use your podcast to help your business grow. If you have a startup, podcasts are a great way to get your business off the ground.
One idea is to offer some free advice about your business. Suppose you are a veterinarian. You could offer free advice such as, "Natural Remedies for your dogs and cats" or "Get your dog moving during the wintertime." Topics like that will build up an audience fast since it's useful information they can benefit from. Make sure the title of your podcast is something enticing like "Veterinary Secrets" or "Veterinary Insider Tips."
Once you strategize content for your podcast, think about the artwork. You will want a podcast cover that is appealing and reflects the kind of business you have. You can hire a designer for a reasonable price on Fiverr to create a podcast cover for you. Make sure your designer knows the pixels must be 3000X3000 and the image file size should be below 500kB, which is necessary for Apple podcasts. Be sure to use square and clear, high-resolution images and large enough text.
What Equipment Do You Need to Start a Podcast?
Since you will be recording audio files, the most important piece of equipment you will need is a microphone that has a Universal Serial Bus (USB) port. You will need the USB to connect to your computer.
Audio recording software is necessary if you wish to record audio from the microphone and save it as an audio file. Some options for this type of software are Adobe Audition and Audacity.
How Do You Publish a Podcast?
You can publish a podcast in a few different ways. If you currently have a blog with an audience, you may want to include podcasts in your blog posts. Apple Podcasts and Stitcher are well-known options that will give you access to a large audience.
YouTube is another great option to publish podcasts. If you have a YouTube channel, you can upload the podcasts directly, and your subscribers will be notified.
Another option that some may prefer is publishing via SoundCloud. This platform is another great choice since they have 175 million monthly visitors, which is ideal to attract new customers to your online business.
Three Podcast Best Practices
- Create a regular publishing schedule so your audience will know when to expect new content.
- Only choose a topic you are passionate about. Your audience will thrive off your enthusiasm.
- Remember to promote your podcasts. You can do this through blogging, social media and paid ads on Facebook.
Heather Burdo has been personally involved in business for six years. Her passion is to help small business owners and entrepreneurs through engaging and insightful content.