How to Start a Blog

by Heather Burdo ; Updated March 06, 2018
Typing on laptop closeup, chatting in Facebook

Blogging as a business has become a primary source of income for entrepreneurs worldwide. Making money from your passion or your area of expertise is a modern business phenomenon. But, before you give your employer your two-week notice, here are some blogging tips to consider.

Find the Right Blog Topics

Choose the topic you would most like to blog about. Each blog post should be related to your niche. It's critical to ensure you stay on topic. Think of your audience and the type of content that would be beneficial to them. You can also use Google to search for frequently used keywords for the niche you're in. For example, say you are a weight loss coach and you're looking for topics to blog about. You could find relevant keywords individuals are typing in when looking for content about weight loss. Tools like Moz or Google Trends can help you target relevant keywords. This method will allow you to implement the correct keywords to gain traction with the right audience.

How to Start a Blog

Price is always an important factor when choosing a website builder, and prices vary greatly. You should test drive the services of each to find the most user-friendly interface that offers 24/7 support and template customization. Many are free or offer free trials of their fee-based services.

Some options are WordPress, a free, professional website and blog builder, Wix, SiteBuilder123, GoDaddy and Weebly. These platforms include a selection of free design templates that are easy to configure, and you can get your blog up and running within an hour or so. If you develop your blog outside of these websites, you’ll need to purchase a monthly hosting package. Hosting services are generally inexpensive but it’s a good idea to do some research to get the best combination of features and price.

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Blog for Profit

One of the primary reasons people start blogging is to make money. To monetize your blog, ensure it’s engaging and features useful content. Once you write your first few posts, be prepared to patiently wait for a following; it doesn’t happen overnight. You must consistently offer interesting and helpful content to attract a following. According to HubSpot, blogging 16 times or more per month brings nearly 3.5 times more traffic than only blogging four or fewer times per month.

Explore money-making ideas through online research. Create a store with subject-related products for sale. For example, if you run a women's beauty blog, you could sell beauty items. You could also write an e-book or a tutorial related to your field of expertise that will provide enough value for people to want to buy it. An additional way to make money with blogging is affiliate marketing, which is when you promote a company's products on your blog and gain profit from the sales made via your blog. Over 57 percent of affiliate marketers blog to create a buzz around their new affiliate business or to increase traffic for an existing one.

An additional way to make some extra money on your blog is by using CPC/PPC ads, which means cost per click and pay-per-click. This method involves placing a banner on your blog and when someone clicks it, you get paid. One of the most popular ways to obtain these ads is through AdSense, which is convenient as you won't have to directly talk with the advertisers. All you have to do is sign up for AdSense and the platform walks you through the rest.

Have a Cohesive Blog Design

In addition to producing informative content your readers will love, your blog needs to have an appealing design. By choosing WordPress or other similar platforms that offer professional, pre-built templates, you can concentrate on what you do best -- crafting each post to educate or entertain your readers and sell your products or services.

Sometimes people turn away from pre-built designs since other people can use the same one. If you want to be more original, you can hire a designer. Usually they will have an initial consultation with you to discuss your goals, the type of audience you're striving for and your overall vision. From there, the designer will custom create your blog.

About the Author

Heather Burdo has been personally involved in business for six years. Her passion is to help small business owners and entrepreneurs through engaging and insightful content.

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